The Best Use Case for the Fashion Industry in the Metaverse
Yoona.ai launched Yoonaverse®, the Berlin metaverse in January 2023. The first-ever fashion week in a virtual world.
The digital space allowed fashion brands to present digital collections and share them on a global scale, connect with customers and providers around the world, and leading companies from cross-sectorial industries (like Meta, Unity, Nexr or Berlin Partner) to host speeches & workshops and private events in a limitless capacity.
The realistic representation of a digital piece of clothing and virtual environments has accelerated over the past years and we are beginning to see the exponential potential of these spaces for brand storytelling and customer connection.
“I firmly believe that the solution for the fashion industry lies in technology. Only a holistic digitization can close the gap between the achievement of sustainable and economic goals of the company. With yoona.ai we provide the technology and the tracking of the mentioned factors. And with the YOONAVERSE we are taking the first step towards a better future together with the industry.” Anna F. Michel (CEO & Co-Founder Yoona.ai)
Creating a fully immersive experience allowed the participating brands to move beyond the boundaries of time, space, and physics. Within these spaces, there are truly no limits of how a brand can engage with customers.
"Step into a world beyond your imagination - where possibilities are limitless and your wildest dreams become your reality. Welcome to the Metaverse, where adventure, creativity, and connection come to life in a fun and inclusive way for all." Laura Jiménez Ruiz (CGO & Cofounder)
A real beyond boundaries metaverse - The Haute Couture Metaverse Use Case
This groundbreaking event showcased the future of fashion by merging physical and digital worlds.
One of the highlights of the event was the experience of haute couture designers, twin sisters Felder and Felder.
They create unique pieces for outstanding VIPs, and now, thanks to digital fashion, they can extend those creations to a wider digital audience. Their sustainable and plant-based designs incorporate the most innovative plant-based materials on the market, known as ecouture. For example, this stunning dress is made of Sargasum, a type of plant. A charity called Dirt also connects this dress to a good cause, making it not only beautiful but also socially responsible.
Waiting list digital twin dress: https://felderfelder.com/digital/
Do you want to learn more about it? Check out this video for a deeper understanding! https://www.youtube.com/watch?v=4fL5O1AsJuw&t=29s
Real fashion brands launched on the metaverse
Yoonaverse® The Berlin Metaverse, showcased a wide range of fashion business models. These included big fashion brands like Gerry Weber, haute couture like Felder and Felder, sustainable brands like Thaely, and mass media brands like Martin Appélt, Takaii, YesMyLove, and AufAugenHohe. Yoona.ai, as a leader in digitization and generative AI design processes, created the 3D assets together with the environment design inspired in Berlin, allowing users to immersively interact with all of the brands, discover their products, and purchase selected assets. Space Metaverse placed the technology behind the metaverse.
"With SPACE we are pioneering new frontiers of online commerce. If you look back at the last 20 years of online shopping, you see tremendous development and innovation. But weirdly enough, we are still only shopping on 2d webpages, even though we are spending already so much time in 3d environments such as games. We believe the opportunity 3d virtual worlds brings into commerce is enormous. We now can create a new kind of immersive experience.” Felix Mago, Co-Founder SPACE.
ABOUT YOONAVERSE- THE BERLIN METAVERSE
In January 2023, during the Berlin Fashion Week, Berlin-based startup yoona.ai introduced Yoonaverse III, a phygital event showcasing the latest in fashion tech possibilities within the metaverse. This cutting-edge digital space enabled brands to present their collections globally, connect with customers and suppliers around the world, and host limitless workshops and private events.
Yoonaverse was launched to connect the dots between fashion & technology towards circularity, and we are looking at its fourth edition. No more easy talk & more action for change. Bridging technology solutions to fashion brands challenges towards a profitable industry that meets the SDGS2030. The event features speakers from various sectors such as retail tech, marketing tech, and smart textile tech, as well as showcases fashion tech startups.
In addition, the event Yoonaverse also offers workshops and learning opportunities where attendees can learn about various aspects of the industry such as planning and design, production, and logistics from industry experts. This provides professionals with the chance to connect and network with others in the industry, as well as grow their careers.
It's great to see initiatives like Yoonaverse working towards making the fashion industry more sustainable and responsible, and providing opportunities for professionals to learn and connect.
The Berlin Metaverse® is a secure environment where humans interact socially and economically as #avatars through software in cyberspace - without the constraints of the real world; moreover an extension to the real world but with greater opportunities for international business & relations - a place where you can create and explore with other people who are not in the same physical space as you but better still have the same interests.
Thanks to the most cutting-edge and fascinating technologies blending both words is now possible; virtual presence, AR, VR, attracting visitors with the most innovative technology to physically attend an event and virtually Yoonaverse®. Yoonaverse multiplies the scope of business and catapults visibility to hitherto unexplored and unattainable figures.
In the Berlin Metaverse® you can enjoy international exclusive fashion shows, limited and collector's editions of haute couture, NFT’S, and try on possibilities - as it is the European Tech & Fashion Mecca; A must for global fashion companies that want to remain leaders in digital markets and an opportunity for those who imagine conquering it. The growth potential of the fashion industry & the promotion of local design talents from Berlin and Germany is our leitmotif. Positioning Berlin as the International Virtual Fashion Mecca and returning it to the place it deserves on the international scene, is our mission.
The metaverse will be the next digital “big bang” - In fact the pandemic demonstrated the importance of having digital & innovative ways to make business & socialize no matter the circumstances.
Yoonaverse The Berlin Metaverse - offers a platform for all the stakeholders of the Fashion Industry Globally. Specting fashion companies of all sizes and fashion buyers of all ages. Along with other industries linked to fashion such as sports, entertainment and e-games.
“With yoonaverse we are building The Berlin Metaverse®, giving our industry the possibility to operate multiverse digitally and integrate their digital products directly into a virtual environment - thus positioning themselves into the Web3 space” says Anna F. Michel (CEO & Co-founder) - “But also drastically cutting down pollution along the value chain & avoiding CO2 emission with unnecessary trips and productions without giving up making business but on the contrary allowing more companies to connect virtually and do more business indeed”.
The possibilities for fashion brands and consumers are now limitless with the advent of digital fashion. Consumers can try on clothes in the comfort of their own homes, and designers can create without worrying about physical limitations. In conclusion, the fashion industry is evolving rapidly, and Yoonaverse is at the forefront of this evolution. We're excited to see what the future holds for 3D fashion, ecouture, immersive shopping, and digital twins.
"Unlock your company's potential and reach new heights with the power of the Metaverse. Join us in creating an immersive and engaging experience for your customers, where they can interact with your brand in ways never before imagined. Let's revolutionize the way we do business in the digital age." Laura Jiménez Ruiz (CGO & Co-Founder)
Thank you for reading! @yoona.ai_design in collaboration with @hm
Grateful to our sponsors: @berlinfashionwe @fashioncouncilgermany @berlinpartner @nexr.tech @medienboard @fluxfm @bvdw.ev @startupbootcamp @mittelstand_digital_hh
Our web: https://www.yoona.ai/
